Transform the Beauty Industry: Create Your Own Stunning Beauty Service App

Modern society is characterized by dependency on technology in almost every regular activity undertaken. Whatever we do today, including buying groceries or even booking a flight, on-demand apps have taken center stage, making daily tasks easier as it was hard to imagine earlier. And the on-demand beauty industry is no exception. 

Consumers increasingly rely on beauty service apps that help them find and schedule beauty care services directly from their mobile devices. The focus here is not solely on convenience but on the consumers and service professionals who now have an easy-to-access network for booking beauty services. 

Today, we focus on building scalable beauty service apps, from analyzing the market size to discussing fundamental concepts; everything will be discussed here. Get ready to be inspired as we proceed to the era of on-demand beauty app innovation and discover how you can be a part of this lucrative industry by creating your beauty service app.

Market Value for On-demand Beauty Service App 

The on-demand beauty market is still on the rise, and in 2024, consumers will change their buying preferences towards beauty products and related services. 

According to the report published by Statista, the global beauty and personal care market is all set to reach $189.3 billion before 2025, which marks a very large potential for growth within the industry. 

This expansion is even driven by factors such as the willingness of consumers to pay for convenience and personalized services, where time is a key consideration among consumers. On-demand beauty service apps will benefit customers and be advantageous for beauty professionals as they can expand their services without any geolocation barrier. 

For instance, Glamsquad is a startup that has established the precedent in on-demand beauty through mobile applications that allow users to book beauty services such as hairdressing, makeup, and nails, among others, within the comfort of their homes or workplaces. This platform goes beyond introducing convenience into the process while maintaining the transparency and quality of services users receive from qualified professionals.

Also, the outbreak of COVID-19 has contributed to making on-demand beauty services popular among consumers as they want services that meet safety standards. This change has driven beauty salons and individual beauticians/stylists to adopt web tools to expand their customer base and improve interaction. 

Moving to 2024 and beyond, the on-demand beauty market is expected to have a rising trend, with innovation and the global users’ standard being the key factors.

How to Develop a Scalable On-demand Beauty Service App?

To build a feature-rich on-demand beauty service app that can be successfully deployed on a large scale, the process should be followed with careful planning and modern thinking to match the needs of today’s modern customers. Here’s a comprehensive guide to help you navigate through the process effectively. So let’s get started. 

Market Analysis 

First, conduct a market analysis of the competitors and target audience in the on-demand beauty industry. Understand the population, the competitive forces present in the market, the prices, and trends. This understanding will determine your approach to app creation and help pinpoint key possibilities for differentiation in your service.

Choose the Right Features 

This is another important aspect of the functioning of your Gojek like application. Integrate features that impact customer engagement, like social login, check reviews and ratings of beauty professionals, browse certified professionals, and secure payments. Incorporate features to deliver a seamless user experience to customers and service providers to enlarge the service. 

Invest in High-Quality Development 

Work with an experienced team of developers who have created an on-demand beauty service app. This means that the main attention should be paid to building an infrastructure that will allow for an increase in the number of transactions and customer touches per day without any glitches. It should also be easy to surf, secure from common cyber threats, and compatible with all platforms and devices. 

Iterate and Improve

This makes it necessary to constantly iterate in order to perfect the app based on the feedback from the users and observations on the app usage statistics. Collect feedback and suggestions from current users to discover their concerns and their relevance in the upgrade process. Continuously develop newer additions to the app, fix bugs, and enhance the app's performance to ensure its continued relevance in the market and to engage its users.

Launch 

Once you are done with the taste and improvisation, it's now high time to launch the beauty service app in popular stores. Moreover, in order to advertise and promote the application effectively, one can leverage online marketing activities such as social media and collaborate with beauty influencers. 

Check the performance of the product during the launch, collect reviews from users, and be ready to make modifications if necessary. 

Conclusion 

For a few years, the on-demand beauty app has been the new trend in the gig economy. A beauty service app is an excellent investment for people in business who want to expand their local beauty or salon business with robust and scalable solutions. 

Therefore, now it's time to invest in building an on-demand beauty service app to help your salon grow and prosper. All you need to do is get in touch with an experienced technology partner to take your salon business to the next level.